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We’re the innovators. The game changers. The creative new generation driven by passion. Come let your imagination take flight with us.
We are NISSAN NEW GEN.

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NORTH AMERICA FOODIES

CHIHUO GROUP

From cafeteria buddies to national tastemaker with over 200,000 hungry followers. With team members ranging from coders to engineers. The love for good food has made founder Amy Duan's passion project into the most popular Chinese food blog in North America. Chihuo's insatiable appetite for discovery, savoring and sharing makes them a delicious addition to Nissan New Gen.




WORLD CLASS RACE CAR DRIVER

DAVID CHENG

The first Chinese-American to ever win the Le Mans championship, David Cheng became a legend at just 21. Passion started him on go-karts, but his undying dedication has blazed a trail to victory all over the world. Next lap: popularizing pro-racing among Chinese fans and leading a Chinese all-stars racing dream team to worldwide triumph. Let's go, Nissan New Gen!




ZERO-GRAVITY SEATS

Inspired by NASA[*] Nissan engineered zero-gravity front seats you'll sink into. You might forget your spa, just saying!

SAVOR LIFE AT ZERO GRAVITY

Finding good food can take all day. But thanks to our relaxing Zero Gravity seats inspired by NASA, we're floating in food explorer's heaven.


270 hp, 3.6 V6 ENGINE

Nissan's legendary V6 engine delivers race car performance, speeding past the Camry's 268 hp and Sonata's 245 hp.

RIDE OF YOUR LIFE TO THE MAX

How fast is driving the Altima® at 270hp? You'll know when you pass the jealous drivers of a Camry or Sonata[*]. The look on their faces from your rearview mirror will be all the proof you need.


Meeting new friends. Where should we eat? 🍲🍴#yummy #foodies
Feel as light as a fluffy marshmallow 🙌 ☁️ #onlyinAltima
Flying #hadouken!! More power than our Altima? ⚡🙅💪 #weanimenow
Ready for some thrills? 🚗 💨#excitement
When you chase your dreams 🏆✊ #victory #LeMans #dreamsdocometrue
Smoking hot 🏁👀 #horsepower #letsgo
LUXURY-CLASS SHOCK ABSORBERS

ZF Sachs shock® absorbers for premium comfort comes standard on the Altima®. Like the ones found on BMW, Mercedes-Benz, Porsche...Yeah, those ones.

PREMIUM COMFORT

Usually found on luxury-class cars, ZF Sachs shock® absorbers come standard on the Altima® smoothing out the bumpiest road. Writing articles in our car? We'll get that to-go please.


360° SAFETY SHIELD PROTECTION

Altima®'s Lane Departure Warning (LDW)[*], Blind Spot Warning (BSW)[*] and Moving Object Detection (MOD)[*] helps provide you protection on the road.

SURROUND PROTECTION

The highway or driveway can be as unpredictable as the speedway. Altima®'s Lane Departure Warning (LDW)[*], Blind Spot Warning (BSW)[*]and Moving Object Detection (MOD)[*] helps keep me on track, off the track.


That's what you call a five-star performance 🎤🎶🎵 #singingoutloud #loudandproud
Where are we eating next? 😋 🍲🍴 #officespace #workonthego
We're on the food trail 🔍🔭🔛📍 #hotwheels #lovewhatwedo
I'm ready. And you? 👍🏁 #adrenaline #winning #pumped
Chasing speed but safety first 🙏✅☝️ #360° #monitor #protect #respond
Selfie with bae 🚗 💑 😍 #firstlove
39 MPG HWY[*]

With Altima®s incredibly efficient 39 MPG[*], pass the pump as easily as the 37 MPG Accord and 35 MPG Camry[*]

39 MPG[*] OMG

We live to eat, but not our Altima®. At an incredibly efficient 39 MPG[*] the Altima® sips fuel. We can drive from Pasadena to Long Beach on less than a gallon of gas. Score!


NISSAN'S RACING DNA

A slim, aerodynamic figure and chrome accents on headlights, door handles and windows give Altima® a sporty style.

LIGHTER, FASTER, STRONGER

Altima®'s slimmed down, lighter body means an even more aerodynamic shape for max acceleration and max curb appeal. Turn heads with your style even as you zoom ahead.


We didn't choose the food life, the food life chose us 🚗 😎 #swag #travel
For us every day is the #bestdayever #foodpicsbruh #nomnom 🍜 😋 🙌
Juicy beef-tongue and roasted duck! We're in #foodheaven 🍖🍤 🍛🍝
Dangerous curves ahead. #aerodynamics #onfleek 😍🌟👌
Raw #power on the road 🚗 💪 #beast #speedway
The best looking pair in town 🚗 😎 #meandmyAltima #swag #awesome
Savor life, live it to the max. Learn more about Altima®'s features.
CHIHUO'S TOP 6 SPOTS TO SAVOR LIFE

BAMBOO CREEK
Get into sweater-weather with authentic Jiangsu/Zhejiang soups. Their lamb rib broth, steamed clay pot chicken and double cooked fish casserole are to die for.
DAVID CHENG'S TOP 6 SPOTS TO LIVE TO THE MAX

THE PETERSEN
From classic to cutting edge cars, the wealth of auto history there is mindboggling. Check out famous wheels featured in Hollywood movies too!
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